In an attempt to get something flashy out the door quickly visualizers are tempted to forget the fundamentals of the industry, which can result in frustration and inefficiencies analogous to Boston's Big Dig Tunnel project; with disastrous results.

Cutting corners during the basic set up and execution of a project is seldom efficient in the long run but in today's “ multitasking ” environment it's often difficult to justify a slow start when project management is clamoring for something to show the client.

3ds Max can be an extremely efficient and flexible software when some of the fundamental concepts are applied during modeling, material application, and lighting.  These fundamental concepts are not difficult, but are also not always obvious and intuitive without proper guidance or training.

Project management can often exacerbate the problem with uninformed expectations and poor early planning, I'm often amazed by the lack of understanding of even the simplest concepts of longtime 3ds Max users who apply brute force with a limited number of techniques to get the job done.

Take a deep breath and open your mind to the topics that will be discussed in the upcoming blog articles and then try incorporating the techniques into your workflow for more efficient scenes that can easily be edited throughout the visualization process.  Quite quickly the concept will become second nature and you'll be developing your own combinations of the fundamental processes to take better advantage of the way 3ds Max was designed. 

You can't build a complex tunnel on a bad foundation as they've discovered in Boston and the same holds true for visualization.